COLORHOOD

A small story

 

What's up with you guys? Where did you come from?

You might be asking that since you've seen us lately on the 'gram. Or simply now because you just landed on our website.


   

The truth is we've been here since long enough to be secretly proud of it. No bragging or anything, but when we started our community, Atelierul de Print back then, we were the first ones to sell signed fine art prints. We introduced artists to the local community, offered our curating expertise to art lovers who didn't even call themselves that, connecting them to the artists of their souls. And vice versa, connecting artists to a whole new world that we didn't even know existed back then: artsy people, storytellers, mothers and fathers, entrepreneurs, with an ever growing taste for playing along with their imagination.

 

I guess you can call us something of a pioneer in the Romanian art collecting industry. That was 2010 by the way.

 

“Atelierul de Print” started out as a tiny printing studio, a small project created and raised step by step by two Art graduates and friends, Ionuț Cojocaru and Cristian Dobrescu. As some of their friends, former Art school mates, welcomed with enthusiasm the idea of an online artwork gathering, they managed to curate a strong collection and started selling signed fine art prints – which was something quite new to the Romanian public back then. Time has passed and Atelierul kept on growing to be a colorful online gallery shop.

 

We jokingly called it a hood. So here we go, 12 years later (with a 4-year hiatus which we took in order to come back better and stronger), we're Colorhood.

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What are we doing exactly at Colorhood?

We are first and foremost curators, a team of determined single-minded individuals, looking to breathe life into the pieces of today.  Our assessment is finely balanced between the quality as a work of art (a question of informed taste and a good eye), the stature of the artist (present and future) and also the market value (a fair price).

 

It's no secret that the love affair with the work of the great artists of our day is a complicated, calculated, and functional affair. But it's in our nature to want to make it simple for you. So you can experience the joy of living with your passion and gaining the pleasure of viewing it every day.

 

Artists inspire and educate us with their gripping perspectives on the world around us, leaving a lasting impression and ultimately shaping how the world is experienced and remembered. Communities thrive when artists are thriving. We hope, in an old school fashion, very much like Renaissance patrons, that by allowing others to share our delight, we are also ensuring that artists' names and artworks live on.

As we welcome you into our hood, we want to ignite a craze. For the artists. For their oeuvres (pardon our French). And ultimately for your soul's pure enjoyment. 

 

Yes, the Italian Medici family was notably one of the coolest gangs among art collectors. And they paved the way for the fancy, sometimes intimidating collecting habits today. But just as this gang did their part in creating heritage, so can we, in our own way, in our own Color-hood. 

 

We can continue the centuries old bond between art lovers and artists. Not with extravagant collecting. But with openness. Regular engagement with the community.  With every art crush we choose to pursue. With every... "this is so me", "I have to have this piece in my home", "my kids will admire and be curious about it" thought that teases that special place in your mind, in a way very few other things really do.

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Welcome to Colorhood. It's basically a hood with art crushes that transcend the space and time continuum,  filling the mundane with meaningful, soul searching conversations over signed fine art illustrations, photography and small series objects.

 

Welcome to Colorhood. It's basically adulthood but with a twist on color palette, structure, symmetry, originality and a commentary on the modern world. Framed or unframed.

 

Welcome to Colorhood. It's basically a talk show with artists and like-minded imaginative souls, with the host being a team of curators adamant to bringing more beauty into this world. Limited edition, framed and unframed, and even under tiny art objects.

 

Colorhood. A vibrant community sharing a thing for...

The stuff you can’t replace.

The artist you don’t know.

The joy you can’t explain.